My name is Nick Copland. I am a verbal identity consultant.
That means I can help you distil your most fundamental business concepts and turn them
into powerfully authentic, precisely accurate statements.
Verbal identity is the part of your corporate identity that can be expressed in words – it includes your values and vision, but also your character, your big ideas, your aspirations and your key propositions.
Verbal identity is the part of your corporate identity that can be expressed in words – it includes your values and vision, but also your character, your big ideas, your aspirations and your key propositions.
Your verbal identity should be simple, relevant and meaningful. If it's out-of-date, inappropriate or inaccurate, it can make marketing, branding, internal and external communication and recruitment activities unproductive and confused.
A robust verbal identity will give you a solid foundation for communication, it will inspire and inform your people and your partners, and help you grab opportunities with confidence.
A robust verbal identity will give you a solid foundation for communication, it will inspire and inform your people and your partners, and help you grab opportunities with confidence.
